Walter Thompson Intelligence (the research arm of the global marketing communications company) found that 56% of those aged 13-20 know someone who uses gender-neutral pronouns (such as they/them). A 2017 Harris Poll of millennials found that 12% identify as transgender or gender non-conforming.A 2015 Fusion Millennial poll of adults ages 18-34 in the USA found that the majority see gender as a spectrum, rather than a man/woman binary.